Paid Social

Paid social advertising is a key strategy for reaching your target audience where they spend most of their time—on social media. Whether it’s Facebook, Instagram, LinkedIn, or TikTok, we create impactful ad campaigns that engage users, increase brand awareness, and drive meaningful interactions, all while maximizing your advertising spend.

What we do

Our paid social campaigns are designed to reach the right people at the right time, combining creativity and data to drive results. We manage every aspect of your social media advertising, from strategy and content creation to performance tracking and optimization.

Audience Targeting & Segmentation

We use advanced targeting options to reach the most relevant audience segments based on demographics, interests, behaviors, and lookalike audiences, ensuring your ads are seen by the people most likely to engage.

Ad Creative & Design

Our team develops visually appealing, high-performing ad creatives, including videos, images, and carousels, that capture attention and convey your brand message effectively.

Campaign Management & Optimization

We actively monitor your campaigns, making real-time adjustments to ensure optimal performance, from tweaking ad placements to refining bids for maximum ROI.

Retargeting & Audience Expansion

We implement retargeting strategies to reconnect with users who’ve previously interacted with your brand, as well as lookalike targeting to reach new, high-potential customers.

Audience Targeting & Segmentation

We use advanced targeting options to reach the most relevant audience segments based on demographics, interests, behaviors, and lookalike audiences, ensuring your ads are seen by the people most likely to engage.

Ad Creative & Design

Our team develops visually appealing, high-performing ad creatives, including videos, images, and carousels, that capture attention and convey your brand message effectively.

Campaign Management & Optimization

We actively monitor your campaigns, making real-time adjustments to ensure optimal performance, from tweaking ad placements to refining bids for maximum ROI.

Retargeting & Audience Expansion

We implement retargeting strategies to reconnect with users who’ve previously interacted with your brand, as well as lookalike targeting to reach new, high-potential customers.

How we do it

  1. Discovery & Strategy
    We start by understanding your business objectives and defining key metrics to measure success. We analyze your audience to create a tailored paid social strategy.
  2. Ad Development
    Our creative team designs ad content that speaks to your audience, ensuring it aligns with your brand while encouraging engagement and conversions.
  3. Campaign Execution
    We launch your campaigns across the selected social platforms, managing placements, budgets, and audience targeting for maximum efficiency.
  4. Performance Analysis & Optimization
    Using performance data, we make ongoing improvements to ensure your ads are optimized for engagement and conversions, providing you with regular reports.

Paid social advertising offers unparalleled reach and engagement opportunities across today’s most popular platforms. With our expertise in targeting, creative development, and optimization, we help you connect with the right audience, increase brand visibility, and drive conversions. Let us help you make the most out of your social media presence with data-driven, impactful campaigns.

Stringo Media has been a great partner to us, providing valuable support and insights to our direct response marketing efforts.
Brian B
SVP of Marketing

Where we do it

Looking to grow your business?
We can help.

Please reach out and we’ll be in touch with you shortly.

Office

280 N Old Woodward Ave Suite 100 Birmingham, MI 48009

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